Celebrating and Championing Women: It’s Always International Women’s Day at Curvy Kate

International Women’s Day is not just a trend or social media buzzword-it’s a celebration of women’s resilience, progress, and empowerment. At Curvy Kate, we believe that true empowerment is rooted in confidence, self-love, and freedom of expression. We celebrate women not just on one day, but every day, through every product we create to uplift bigger boobs and every message we share.

The Evolution of Lingerie from Oppression to Empowerment

Lingerie has come a long way, hasn’t it? Back in the day, bras were all about fitting into society’s idea of what women should look like-think tight corsets and bras that were more about shape than comfort. But as women’s rights grew, so did our lingerie.

Flashback to the 1960s, and women were like, "Nope, we’re done with these old-school restrictions," tossing their bras into the "Freedom Trash Can." Fast forward to today, and the #FreeTheNipple movement is all about owning our bodies, making our own choices, and celebrating freedom. So, yeah-lingerie has always been part of the story, reflecting both the struggles and the wins of women everywhere.

The Curvy Kate Way: Empowering Women through Lingerie

At Curvy Kate, we are passionate about empowering women through confidence, freedom, and self-love. Our commitment is to design lingerie that uplifts without restriction—celebrating women of all shapes, sizes, and backgrounds. We believe that self-love isn’t one-size-fits-all, and our designs reflect this ethos by offering comfort, support, and confidence to every woman.

Our all-female team-spanning design, marketing, and buying-embodies the values we hold dear. As a company for women, run by women, we don't just create bras; we create a community. We uplift each other and champion women in every way possible, both on our social platforms and in our company culture.

Lucy-Jayne Copley, our passionate E-commerce Executive, shares: “I am always inspired by our female-led team here at CK. As someone who feels very passionate about the company's core values, it’s amazing to see how the women here are constantly striving to do better and make changes in the fuller bust world."

Kate Sheridan, our Junior Merchandiser, adds: “It’s really lovely to work at a company that not only celebrates but promotes inclusivity. Women are so individual and different-it’s amazing to see such a diverse range of women in lingerie. It’s very empowering.”

As Lauren Walls, our Digital Marketing Executive, notes: “It's incredibly inspiring to see strong, talented women in leadership roles. It motivates me to grow my own skills and reassures me that I can confidently pursue my ambitions, knowing others have paved the way.”

Katie Weir, our Bra Whisperer, says: “I love how every cut of a Curvy Kate bra does the most for your curves. With every wear of your plunge, balcony, or full cup bra, you’ll feel supported, comfortable, and free to wear whatever you want.”

Jess Pike, our social media and Communities Manager, explains: “I love working at Curvy Kate because we celebrate individuality. We actively seek out personality and diversity within our community. Plus, I love being part of an all-female design team that truly understands the needs of women with fuller busts!”

Lingerie as Empowerment: Feeling Unstoppable

Today, lingerie is about much more than support-it’s about self-expression, confidence, and feeling unstoppable in your own skin. The right lingerie should lift you up-physically and emotionally-so you can feel your best every day.

As we celebrate International Women’s Day, we honour the women who have fought for our rights and those who continue to challenge norms. We also celebrate every woman who chooses to embrace her body, her confidence, and her power.

Wear what makes you feel incredible. Own your body. Celebrate your femininity and embrace your fuller bust by checking out the gorgeous new-in at Curvy Kate here! 

Happy International Women’s Day!